Petra Smolcic
UX/UI designer
Member since Feb 2026
Focused on making technology easy to use with user-centered design in mind.
Hi! I am Petra and I design websites and apps. I am a UX/UI designer specializing in transforming complex business operations into streamlined, self-running systems. Working with over 80 clients in agencies, as in-house product designer and a freelancer, I helped my clients from reducing workflows by 90% to architecting complex SaaS features and gaining 60% conversion in 2 weeks after launch, I focus on building technology that works so well it no longer needs your attention.
Skills & Tools
CMS WebsitesDesign SystemsDevelopment HandoffDigital SystemsInformation ArchitectureInternal ToolsLean UXPrioritizationProduct DesignProduct Roadmapping...
Services Offered
Design Clarity – A one week discovery to deep dive into your current situation and you get a mapped out strategy and plan to what to build next.
Design Growth – A strategic redesign of your product/website or tool piece by piece. Focused on keeping the structure as is, but improving ease of use, modernizing and unifying the UI.
Design Launch – Leading the design phase from idea to development handoff. Focusing on the scalabilty of the project, validating the MVP and creating a stable design system that will support future updates and channges.
All services can be applied to whole digital system or parts of it like website, landing page, applications, SaaS, internal tools…
Highlight Projects
TitleTurning Internal tool into SaaS resulted in 350% revenue increase
Client / BrandWVE / Neura
Year2024
RoleProduct Designer
GoalCreate a SaaS version of the internal tool, Create a design system with customizable themes, Create new features like proposals, tasks and analytics…
Outcome / metrics60% Faster Proposals, 90% Reduced Steps, 360% Revenue Increase
TitleTurning sales page into storytelling resulted in 60% conversion in 2 weeks
Client / BrandMarina Cristofani
Year2024
RoleWeb Designer
GoalCreate a landing page that is not “salesy” but a safe-space, place for Marina to connect with her audience, get people to sign up to the waitlist for her course
Outcome / metrics60% Conversion, 1000 Waitlist Registrations, 70% Average scroll depth